Here's an idea for you guys. I'm just trying it out now so I'm not saying you will make bank, or even any commissions I'm not even saying that this is the right idea for every artist. It seems like it could be a good idea for some of us. It's called Affiliate Marketing and I realized you can partner up with many of the brands you already use. I don't think you should partner up with every brand and hock everything under the sun. You can be selective and still be genuine, while using a new revenue stream to add to your profits. I was looking for new revenue streams as well as new ways to increase visibility as an artist. I decided iLLa Blog was the move to increase visibility and connect with my peers on a personal level. One of the goals of my blog was to give artists different resources and ideas. I figured if some of these brands I could partner up with are bringing something to the table or relevant to the topic I'm posting about,
shouldn't I get a piece if I'm driving their sales. 
​
Damn right I should!!!! But we'll see I'm just trying it out now. I'll see what happens, hopefully I gain a new revenue stream that can help drive profits so I can create the projects that MASSacre Music Group releases. 
I'm no expert in this and I'm definitely trying to learn more so feel free to give us all some insight in the comments. I'm just trying to give you all some new ideas. Always think outside of the box, the more you got coming in the more you can do whatever you want with the projects you're putting out

I recently signed up for a service called share a sale and I just wanted to share the idea with all of you. It seems like there are a bunch of services out there so do your due diligence. I'll provide any updates if I think they are useful! More info below!
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....maybe I'm just a sell out though! 

I recently signed up for a service called share a sale and I just wanted to share the idea with all of you. It seems like there are a bunch of services out there so do your due diligence.
 
You can sign you're brand up too if your looking for new marketing avenues
​

What Is Affiliate Marketing? Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another. 

Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off. 
(Credit - Big Commerce)​

Wake Up World, Joe Con just dropped a new music video
Dope video, iLL song! Don't take my word for it I'm biased, I've worked with the man before.
 I'm only going to post what I like on here, because I think you are going to like it too!
I'm not going to give a review most likely, because I don't want to sway you either way.
It's just my opinion, who gives a fuck what I say?
You might get a story from me related to the music I've posted or my experiences related to the song.
I want you to hit play and form your own opinion, no matter what record I'm posting.
I'm just your friend saying to you "Yo, you hear this new record? I thought it was dope
you should definitely check it out"  

So what I'm trying to say here is click play on the fucking record below and I hope you enjoy it.

More info on how to link with Joe Con below the video

Lets face it, whether your a producer, rapper, singer or artist of any kind, in this day in age we have to wear many hats to save money and put forth the most professional product. Even if its not your area of expertise you want whatever it is to look as professional as possible and you want to do it right! Sign up for an annual subscription with MASTERCLASS to learn anything from graphic design, to storytelling to music curation and even a MASTERCLASS on mental strength. Paying to take an in depth class to learn these skills is better than paying a service to do it for you one time. Follow the link above to get a preview and a list of some of the classes.

Whats included?
Membership includes access to an incredible catalog of 100+ classes taught by the world’s best on cooking, leadership, photography, writing and more.
Each class includes around 20 video lessons that are 10 minutes long on average, along with an in-depth workbook. You also get access to our smartphone and TV apps, offline lessons, our member’s only newsletter, and our dynamic community of members around the world.

Today is the birthday of the legendary Reginald Joseph "Reggie" Ossé (July 8, 1964 – December 20, 2017), known professionally as Combat Jack. He was an Haitian-American hip-hop music attorney, executive, journalist, editor, and podcaster. Combat Jack was the former managing editor of The Source, the host of the podcast The Combat Jack Show, and founding partner of the Loud Speakers Podcast network. He was also the host of the Complex TV show version of the Combat Jack Show podcast.

If you aren't familiar with the groundbreaking podcast give it a listen here. 
https://soundcloud.com/thecombatjackshow/tracks​

I wanted to share a story of my experience with the man.

It was right around the time the Combat Jack show was going on tour. Probably 6-ish years ago. I had found out one way or another that they did not have a Boston date booked. So I jumped at the opportunity and tried to contribute as match maker, as well as be a part of planning and promotion for the show. This is around the time Lisa Finelli was starting Xperience Creative and throwing shows at the Hard Rock in Boston. I saw that as a possible venue choice and Xperience Creative as the possible promoter and facilitator. I ended up reaching out to Miss Finelli who was all ears and nothing but accommodating. She told me to find out more and showed a little interest. So I played it as she was all in!!
    
I reached out to Mr. Ossé (via email) to let him know we had some interest and that we wanted to discuss some ideas. A couple emails back and forth and then the final email "I'm In!" from the legend himself. That was obviously contingent on all the details working out but it was a dope email to get. He said he wanted to get on a call and chop it up.
   
Needless to say Mr. Reggie Ossé gave me a call, this man did not know me from a hole in the wall. I was obviously not a known name nor had I promised him anything, but he gave me the benefit of the doubt. We chopped it up for at least two hours and kicked around ideas. I had a few things tentatively lined up for the live show portion. We had a back and forth about the guest and he wasn't giving in. I wanted Edo G he loved the idea but nah the first Boston guest had to be Benzino. We agreed to disagree and obviously him and his team would get the final call, but overall it was good meeting and a great talk.  

He was genuine, down to earth, thought provoking, and hilarious. Even though it was a business opportunity for him it was dope he took time out of his day. I ended up talking with his partners as well via email chain and it ended up they had already made deal. So it ended up not working out, but I guess it wasn't in the cards.

It wasn't that deep of a meeting, no crazy story. It really just showed the quality of his character and his love for the culture. I figured its something I should share in celebration of his life.

To carry on his legacy, listen to his show, support a business he was part of (Loudspeakers Network), and show support for his son Chi Ossé (@osse2021 on twitter).

Now go listen to some Combat Jack!!

Our new email box is setup!!
[email protected]
Drop us a line if you got some new music out or a cool podcast you listen to or make. If you know a dope artist music or otherwise, a worthwhile cause or just something you think we would like to check out.
Hit me up with any and all cool shit!!
All artists and civilians welcome!
Dope shit encouraged
- iLLa

Here are some mixing "secrets" via Waves Audio from Chris Lord-Alge. Although these may not be secrets to some this may really help your mix or help you make adjustments to the way you already do it. Although he may not be a household name to all of us, Chris Lord-Alge’s credit list containing an astonishing 1100 entries, with huge names such as Bruce Springsteen, Tina Turner, Avril Lavigne, Cher, Muse, Celine Dion, Michael Bublé, Aerosmith, Madonna, Green Day, Meat Loaf, U2, Snow Patrol, Sheryl Crow, Savage Garden, Bon Jovi, Fleetwood Mac, Black Eyed Peas, The Rolling Stones, Smashing Pumpkins, James Brown, Eric Clapton, Nine Inch Nails, Foo Fighters, My Chemical Romance and many more. I would say most of those are household names. His resume as well as his Grammy awards definitely speak form their selves. It's not CLA's first rodeo when it comes to mixing, I think we could all take something from this video no matter what your level of skill is. I know its made my mixes better.

Feel free to post any of your mixing tricks or tutorials that have helped you below in the comment section

Since it's my blog I might as well post one of my most recent collaborations in case some of yall may not have heard it. Don't worry this blog wont just be my music or the music of my co-conspirators. I just really love this project and I think you would all enjoy it if you checked it out. 

​Also... It's my blog so of course I'm posting my own shit!!

Hi everybody,
This is iLLa Truth co-founder of MASSacre Music Group. I guess I'm starting a blog​. This has been in the works or at least an idea for sometime now. So here we go I guess, This needed to be done. I don't know what this will turn into. I will try to be consistent and offer you all new content on a regular basis. There will be new ideas and content that we sprinkle in throughout this blogs growth. Maybe I'll even come up with a catchy name.

    The mission of this blog is to share resources and ideas I've come up with throughout the years. I'd also like to share music and art from MASSacre as well as from friends, affiliates and strangers. This blog is to be informative but to share art and ideas that I come across. I'm not a wordsmith or author so bear with me, I wont have you hanging on my every word but hopefully the content and resources I post you find to be engaging and/or informative.

​I would like to mention that some of the content specifically the resources may be from partners of MASSacre. We are delving into the world of affiliate marketing to find new revenue streams. We can assure you that anything on this blog will be posted because I like it or we find it may be valuable to our audience. All we are trying to do is find new ways to gain income to help facilitate the release of new music. (Specifically carrying on the legacy of my late brother an co-founder JAZZSCAPEZ)
I just don't want yall to think we are doing some shady shit
I'm not sure if I'm legally required to disclose this but It seemed like the right thing to do.

so enjoy, keep your eyes on the page and feel free to engage with us.... Lets see where this goes!

Peace, Love yall.

we will setup a new mailbox for the blog soon but feel free to
direct any questions or ideas to [email protected]